Socialist lawmaker Luc André Diouf was once an irregular immigrant with nowhere to live, now he is a newly-elected member of parliament committed to fighting the rise of the far right…
Chief Operating Officer’s insight:
Diversity in Spain: From homeless to Congress: Meet the Spanish deputy who used to sleep on the street | In English
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Microsoft reveals criteria for $500M affordable housing fund as it prepares to take applications –
Microsoft will begin accepting applications for its $500 million affordable housing fund in about a week. At an event on Wednesday, the company revealed the criteria for the projects it will back, providing new insights into the pioneering initiative.
Chief Operating Officer’s insight:
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Planning a Digital Marketing Promotion? Take This Website Speed Test First.
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6 Ways to Market Your Small Business for Less Than $100
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Mixmax Transforms Gmail into a Powerful Productivity Hub
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Mindy Kaling: ‘I was so embarrassed about being a diversity hire’ | Film | The Guardian
The star of The Office and The Mindy Project has defied typecasting by writing her own roles – and working very hard.She talks about Late Night, her new film with Emma Thompson, remaking Four Weddings, and her own real life rom-com…
Chief Operating Officer’s insight:
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#EzRepost @forxgram with @ezrepostapp ⠀ Between Instagram...
#EzRepost @forxgram with @ezrepostapp
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Between Instagram Stories, Live, hashtags, and the explore page, there are way more options to engage with your audience in new creative ways especially when the average attention span is 8 seconds. ⠀⠀
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What Instagram feature do you use to engage your followers the most?⠀
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#socialmediamanagement #socialmediamarketing #instagrammanagement #instagramstrategy⠀⠀⠀⠀
#contentcreator #contentcreation #contentcreators #contentmarketing #digitalmarketer ⠀⠀⠀⠀
#instagrammarketing #instagramtips #socialmediamanager #growthmarketing #instagrammanager #digitalmarketing #marketingstrategy #smallbiz #northjersey #fairfield #smallbiz #socialmarketing #fairfieldnj #newjersey⠀#hoboken #hobokennj ⠀
https://www.instagram.com/p/ByJOLrIJQ7a/?igshid=ds0b9pe7quw4
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#EzRepost @your.ecommerce with @ezrepostapp 🔥Times have...
#EzRepost @your.ecommerce with @ezrepostapp
🔥Times have changed! 46% of US-based businesses still don’t have a website. Smart marketers have changed and are increasingly moving forward into the digital age!
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✅This post was a collab with @meridianmarketing - Give them a follow!
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👇🏼FOLLOW 👇🏼
@yourmarketingmentor
@yourmarketingmentor
@yourmarketingmentor
👆🏼FOLLOW 👆🏼
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#marketing #marketingstrategy #marketingdigital #digitalmarketing #traditionalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingexpert #digitalmarketingstrategy #digitalmarketingtraining #digitalmarketingservices #digitalmarketinglife #digitalmarketingconsultant #digitalmarketingcourse #digitalmarketingworkshop #business #businesses #businesstip #businessideas #businessmind 📆 Daily E-commerce Tips
💻 Teaching you how to build a business 👉 follow @your.ecommerce 👊
Founded by @shayanycom
#ecommerce #marketing #e_commerce #business #biz #startup
#MyMarketingFile #MarketingFile
https://www.instagram.com/p/ByJOgruJ-o9/?igshid=1by485khy7pd8
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#EzRepost @shiftconsults with @ezrepostapp Why should your...
#EzRepost @shiftconsults with @ezrepostapp
Why should your Non-Profit or Faith Based Organization use video?⠀
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Because video works! Video helps develop more trust with your followers, and people are more likely to share your video with others!⠀
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#marketing #marketingestrategico #marketingideas #marketingcoach #marketingdigital #marketingtools #marketing101 #marketingderelacionamento #marketinglife #marketingpessoal #marketingstrategy #marketingplan #marketingtips #marketingagency #marketingconsultant #marketingstrategies #marketingexpert #marketingdigitalbrasil #marketingdeconteudo #marketingsocial #marketingonline #marketingtip #marketingmultinivel #marketingquotes #marketingguru #marketingderede #facebookmarketing #businessmarketing #marketingteam #marketingmanager
https://www.instagram.com/p/ByJO5CaprZA/?igshid=1s1yq500sxyga
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Weekend Favs June 1
Weekend Favs June 1 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
- Conversific – Use analytics tools to grow your Shopify e-commerce business.
- imgix – Transform, optimize, and cache your online image library.
- Neil Patel’s SEO Analyzer – Check all of the key factors in your website’s SEO to find and fix weaknesses.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape
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Marketing and sales
Make a marketing plan to persuade consumers to buy your products or services, then decide how you’ll accept payment when it’s time to make a sale.
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Marketing Archives - Knowledge@Wharton
The K@W Network:
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Marketing
My attempts on sharing what I like . It maybe news , maybe comedy but it may also be commercial . I...
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How Mochi Ice Cream Went From Obscure Treat to More Than $100 Million in Sales
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4 Steps to Take Your Marketing Efforts to the Next Level
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6 Simple Ways C-Level Executives Can Leverage Webinars for Brand Growth
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How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI
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Best Practices for Keeping Your Email List Nice and Clean
Best Practices for Keeping Your Email List Nice and Clean written by John Jantsch read more at Duct Tape Marketing
If you’ve been in business for a while, you’ve likely built up a quite a long email list. Email remains a convenient, effective way to reach prospects and customers, so it’s great to have a lot of names to send offers and updates to.
However, if your marketing emails are getting low engagement, it may start to raise eyebrows with internet service providers (ISPs). If you continue to have issues with your email list, ISPs will block your emails from ever reaching your customers—even those who are still excited to hear from you.
That’s why it’s important to keep your email list neat and clean. Sending emails only to those who are engaged and happy to be on your list will ensure better open rates and a greater return on your marketing efforts.
If you’ve let your list get to a scary place, now is the time to tidy it up. Here’s how you do it.
Look at Your Bounces
The first place to start when you’re cleaning your email list is to see where it stands now. Take a look at your bounce rates. Email marketing services will pull reports that show you hard and soft bounces.
A soft bounce is an email address that they were temporarily unable to reach. It may be because their server was down, or some other short-term issue. These addresses don’t need to be removed from your list right away, but do know that if the soft bounce continues week after week, it will become a hard bounce and then should be addressed.
Hard bounces are for email addresses that cannot be reached permanently. It might be because the email address has been closed (this happens a lot when someone signs up with their work email and then leaves the company). It may also be something that you can fix on your end, like a typo.
If the hard bounce is something you can fix, you should fix it and otherwise leave the name on your list! If the hard bounce isn’t something you can control on your end, remove that email address from your list.
Check for Typos and Role Addresses
As I mentioned above, a lot of typos in an email list can have an effect on bounce rate. Some typos are obvious and easy to catch—for example, email addresses with “gamil.com” instead of “gmail.com.” Others require a little more digging to fix. For example, you’re not necessarily going to know how a person’s last name or company name should be spelled, but there are ways to identify these issues. If the person has signed up for your email list through a form on your website, cross check the spelling of their name across different sections of the form. If they entered one spelling into the “last name” box, but then spelled their surname differently within their email address and the email is bouncing, you can assume that the email spelling is incorrect and instead switch it to the spelling reflected in the other portion of the form.
Role addresses should also be removed from your mailing list. These are emails that are “support@” or “info@.” These are addresses that are easy to scan for and remove, and eliminating them can have a positive effect on your standing with ISPs.
Opt-In Messaging
Once you’ve gone through your existing email list and cleaned things up, you want to take steps to keep your list in good shape. That starts with opt-in messaging.
For people who sign up via your website, provide them with a double opt-in prompt as they’re entering their information. This means that they’ll click on the “Sign up for our mailing list” button, put in their information, and then receive a second prompt—”Yes! Sign me up for this list”—which they’ll have to click to confirm enrollment. Asking people if they’re sure they want to register will keep those who are on the fence from even getting on your list in the first place.
You can take the same approach with names who have been dormant on your list. You shouldn’t delete them right away on your own, but you can check in with those people who have not read your emails in some time. Send them a re-opt-in message. This gives them the chance to choose to remain on your list. If they do remain, this re-opt-in will perhaps reinvigorate their interest in your list and get them opening messages from you again. If they choose to go, that’s okay, too! They’ve done some of the work of scrubbing your list for you.
Create a Welcome Email
Sometimes people sign up for a new email list and then promptly forget that they’ve done so. A week later, they get the first email from the company and say, “What is this doing here? I didn’t sign up for this!” Suddenly, they’re reporting your email as spam. Get reported as spam often enough, and you can get dinged by ISPs.
That’s why it’s good practice to send a welcome email. Thank your new subscriber for signing up, tell them what they can expect from you going forward, and give them an opportunity to opt out now, in case they’ve already changed their mind.
Better yet, consider establishing a welcome journey series, focused on getting them to a sale even more quickly. No matter what route you choose to take with the welcome email, it will help to manage expectations for both you and them, and allows you to keep your email list clean from the start.
Send Regular Emails
Once you have a list of email addresses you know are valid, from people who are excited to be there, it’s up to you to stay in regular contact!
Setting a regular schedule for your emails keeps your fans engaged and open rates high. People who really want to be on your list will be excited to see your content, offers, and updates on a regular basis. If you only send emails once in a blue moon, it’s possible that even those who like your business will ignore it or question why they’re on your email list.
Sending regular emails is also a great way to weed out those who don’t really want to be there. When a customer or prospect regularly receives an email from a business they’re not excited to hear about, it’s more likely to drive them to unsubscribe. While having someone leave your list may seem like a bad thing, it actually saves you from having to do the work of identifying them as unengaged subscribers and removing them on your end.
Segment Your List
Another great way to keep subscribers happy and engaged is to segment your list. Segmentation means that people will get the content that’s most relevant and important to them, which will keep them opening and reading your mailings.
There are a number of ways to segment. One is by stage in the customer journey. You can provide your best repeat customers special discounts, sneak peeks at new products, and other fun bonus offers. Another is by past purchase behavior. Let’s say you own a toy store. A customer who’s purchased toys for babies in the past likely won’t want information about the newest board games or Lego sets, but they would like to hear about the latest car seat toys.
In the world of email lists, it’s quality, not quantity, that wins out in the end. Building and maintaining a clean list, filled with subscribers who are happy to be there, will help you to decrease your bounce rate, increase your open rate, stay on ISPs’ good sides, and get the most out of your marketing efforts. A tidy email list is a win-win-win, so set aside some time this summer to clean things up and set yourself up for email marketing success.
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This $19 Course Demystifies Affiliate Marketing in Two Hours Flat
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Creating Exponential Growth Through Hard Work, Not Magic
Creating Exponential Growth Through Hard Work, Not Magic written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Brad Sugars
Podcast Transcript
On today’s episode of the Duct Tape Marketing Podcast, I visit with Brad Sugars. He is the founder, chairman, and president of ActionCOACH and the co-author of the book Pulling Profits Out of a Hat: Adding Zeros to Your Company Isn’t Magic.
ActionCOACH boasts a team of over 1,000 business coaches, who work with leaders around the world in over 70 countries. Sugars and his coaches are dedicated to helping business leaders grow profits and cultivate strong, happy teams.
On today’s episode, we talk about exponential growth, the central topic in the book Pulling Profits Out of a Hat. Sugars shares how a focus on five fundamental disciplines of business can empower any leader to grow their company exponentially.
Questions I ask Brad Sugars:
- How is exponential growth different from year-over-year growth?
- What do you have to do to keep your various constituents happy?
- How do you keep your growth strategy healthy and on-track in a constantly changing business landscape?
What you’ll learn if you give a listen:
- Why it’s important to build a diverse team.
- What the word “love” has to do with your company’s mission.
- Why you should look at business development as an investment, not a cost.
Key takeaways from the episode and more about Brad Sugars:
- Learn more about Brad Sugars
- Order a copy of Pulling Profits Out of a Hat
- Follow on Twitter
- Connect on LinkedIn
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Gusto. Everyone loves payday, but loving a payroll provider? That’s a little weird. Still, small businesses across the country love running payroll with Gusto.
Gusto is making payroll, benefits, and HR easy for modern small businesses. You no longer have to be a big company to get great technology, great benefits, and great service to take care of your team.
To help support the show, Gusto is offering our listeners an exclusive, limited-time deal. Sign up today, and you’ll get 3 months free once you run your first payroll. Just go to Gusto.com/TAPE.
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