Quantcast
Channel: Marketing
Viewing all 1252 articles
Browse latest View live

What Brands Need to Think, Do, and Say to Stand Out

0
0

What Brands Need to Think, Do, and Say to Stand Out written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ron Tite
Podcast Transcript

Ron Tite Headshot

Today’s guest on the Duct Tape Marketing Podcast is a speaker, author, and founder and CEO of the agency Church + State, Ron Tite.

Tite is an award-winning advertising writer and Creative Director who has worked with clients such as Kraft, Air France, Hershey, Fidelity, and Volvo.

His book, Think Do Say, is a guide for brands who don’t know how to stand out in today’s marketing landscape (and really, who does)? With ads coming at consumers from every which way, it’s hard for them to know who’s worthy of their attention.

Rather than trying the latest marketing trick or hanging your hat on strategic jargon, the secret to standing out is really “think, do, say.” What’s the driving belief behind your brand, how do you behave to back up what you believe in, and how do you talk about your central purpose?

Questions I ask Ron Tite:

  • Do we have to state what we believe in order to connect today?
  • What does Times Square have to do with the modern marketing landscape?
  • What should we be doing today that we’re not yet doing when it comes to marketing?

What you’ll learn if you give a listen:

  • Why you need to create a brand belief that goes beyond just your product.
  • What a “pitch slap” is (and why you don’t want to be someone who does it).
  • What the problem is with modern marketing communications.

Key takeaways from the episode and more about Ron Tite:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is our go-to SEO tool for everything from tracking position and ranking to doing audits to getting new ideas for generating organic traffic. They have all the important tools you need for paid traffic, social media, PR, and SEO. Check it out at SEMrush.com/partner/ducttapemarketing.


How Important Is Self-Awareness for Men?

Holiday Spending Trends

0
0

As the days tick down to 2020, smarter, seamless, integrated payments solutions are table stakes for successful software companies, digital marketplaces, and business platforms.

Read the full article at: www.payrix.com


Recent Posts

Digital transformation of operations and customer journeys at Ontario Workplace Safety and Insurance | FinTech Magazine – The FinTech & InsurTech Platform

Research Paper: Transformation and Coaching: An Exploration –

It’s been a bad year for female entrepreneurs in Europe

How (and why) to increase LGBTQIA+ representation in your design teams | Inside Design Blog

How Shopify is ‘arming the rebels’ as Amazon builds its empire — podcast


5 Ways Proactive Fraud Prevention Drives Growth

0
0

What does proactive fraud prevention really mean? Rather than just helping brands recover ad spend when fraud infiltrates their campaigns, proactive fraud prevention stops fraud before it has a chance to impact the advertiser.

http://www.coo.business

How to Win Holiday Season Marketing with Relevance and Timing

Where to Shop to Support Small Business Saturday

How to Become a Leadership Influencer

Weekend Favs November 30

0
0

Weekend Favs November 30 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

Being a black small-business owner and buying into the stereotypes

Your customers' private data is precious – handle with care, or else | Gene Marks | Business | The Guardian


Change Management Tips for Instructional Designers –

Change Management: A People and Culture-Driven Approach

Meet The Woman Changing The Diversity And Inclusion Status Quo At Gap Inc.

Nine women scientists who are doing phenomenal work

7 project management pain points and how to ease them

Viewing all 1252 articles
Browse latest View live




Latest Images